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It's no secret that 2022 saw businesses face challenges from all angles, from spiking cost of capital to supply chain disruptions and labor shortages.
But last year also opened new opportunities and doors for #B2B companies. What can B2B digital operators do to outpace the competition and win new customers, as well as retain existing ones? Well, I'm excited to be featured in a new report on this subject from Total Retail, delving into the top 50 tips for digital commerce players this year. 📰🖊️
In the report, you'll hear me talk about the importance of increasing business agility and steering towards a clear business outcome-oriented approach. 🤸🏽 What do I mean by this? No organization can predict how, where, and through which channel their customers will want to buy in the next year or what new touchpoints their competitors will offer 18 months from now. B2B business decision-makers need to focus on crisis-savvy use cases, so we compiled the most common ones we work on with our customers and partners every day, which you can view here https://okt.to/bxlToI
But utilizing these best practices are tricky when you're tied to a sluggish, monolithic, and outdated tech stack or suite. 🐌 This is where Spryker's #composablecommerce technology comes in. By becoming fully composable, businesses can develop, create and launch new digital strategies faster. More importantly, the Time-to-Change and innovation cycle length gets shorter, enabling businesses to keep up with unforeseen macro challenges ahead. According to #GARTNER, Spryker ranks # 1 for Composable Commerce and, therefore, can enable a capability-per-capability transition off your legacy platform, a rapid time-to-value while building new digital product and services use cases, or facilitate a full replatforming. Customers increasingly buy our fully decoupled Packaged Business Capabilities (PBCs) on a use-case level. Starting with a few like f.e. PIM, OMS, or PRICING and expanding into RfQ, SUBSCRIPTIONS, TAX, or CHECKOUT as the model matures.
But to succeed, 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗮𝗯𝗹𝗲 𝘁𝗼 “𝗖𝗼𝗺𝗽𝗼𝘀𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝗯𝗲𝘆𝗼𝗻𝗱 #𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆.” They can no longer think of digital strategies as a finite project with a start and end date. 𝗪𝗲'𝘃𝗲 𝗯𝗲𝗲𝗻 𝗮𝗯𝗹𝗲 𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗱𝗼 𝘁𝗵𝗮𝘁 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗴𝗹𝗼𝗯𝗮𝗹 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝘀𝗼𝗺𝗲 𝗴𝗿𝗲𝗮𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝘀𝘂𝗰𝗵 𝗮𝘀 Pivotree, diva-e, 𝗮𝗻𝗱 Merkle 𝘁𝗼 𝗻𝗮𝗺𝗲 𝗮 𝗳𝗲𝘄.
Nothing will be cheaper if it is done tomorrow—get that first use case out to customers as fast as possible and be the first to bring new offerings to market. 🏎️
You can access the other 49 tips here: https://okt.to/iJs2jY
#ecommerce #digitalcommerce #marketplace #mobility
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